Noosh and HighRoad Press Team Up to Help Large Financial Institution Achieve its Supplier Diversity Mission
Press Release HighRoad Press Leverages Noosh Supplier Diversity Capabilities to Enable Easier Print Solutions with Minority-owned and Diverse Businesses. MOUNTAIN VIEW, Calif., Aug. 10, 2021 /PRNewswire/ — Noosh, the global leader in marketing production execution software solutions, and HighRoad Press, an award winning WBENC and WOSB G7 certified printing company and leader in supplier diversity in the printing industry, […]
Marketers Can Make a Big Difference in Sustainability
We’re Driving Toward More Fair and Environmentally Responsible Marketing Production Last month, Noosh proudly unveiled our Print Production Sustainability Scores™ in an effort to make it easier for marketers to consider environmental impact in marketing materials procurement decisions. This marks the second move this year to include environmental, social, and governance (ESG) considerations in the […]
The Role of Marketing in Supporting a Diverse Supply Chain
Maintaining supplier diversity has become a corporate imperative today as businesses look to support and grow a mutually beneficial, multi-cultural world. Marketers play an important role in this process, with opportunities to expand the utilization of diverse suppliers to create a greater competitive advantage and efficiency. Having the right technology in place can be the […]
Integrating Available Technology to Simplify Benchmarking
Incorporating technology into benchmarking activities delivers better, unbiased comparisons of marketing performance relative to peers and those considered to be best-in-class. With more accurate, real-time data, leaders can quickly and objectively evaluate the success of their operations and determine whether and where they are underperforming. “Technology maintains 26% of the marketing budget despite, or because […]
Securing a Commitment to Continuous Improvement through Benchmarking
In our previous post, we showed that an evaluation of internal performance is a good place to start a corporate benchmarking exercise. We also explained that the most potent benefits come from external benchmarking, which examine performance, practices, and pricing. Marketing teams can achieve maximum impact when they look at the world beyond their own […]
Benchmarking Marketing Processes, Performance, and Cost Management
Although companies are accustomed to some level of constant change, COVID-19 has impacted the world in ways that no one could have predicted. CMOs are aggressively adopting new processes and incorporating technology solutions to keep up with the rapidly-changing business environment. Marketing teams and marketing service providers are struggling with a lack of data to […]
The Essential Nature of Marketing Spend Management: McKinsey’s View
According to a recent white paper by McKinsey & Company, marketing spend management plays a critical role in surviving business downturns and promoting future growth – and technology to support enterprise spend management is equally essential. “Spend management can free up as much as 20 percent of a marketing budget (even more within specific areas),” […]
Marketing and Compliance: Constructing an Efficient and Effective Workflow
By Ken McDonald / Part 3 of 3-Part Series As global organizations modify their policies and embrace work from home, they are adding new employee benefits into the mix, including improved work-life balance and reduced stress. Many organizations have adapted workflows to support work from home (WFH) staff by integrating technology to expedite collaboration between […]
Marketing and Compliance: Enhanced Regulatory Oversight with Work from Home Staffing
By Ken McDonald / Part 2 of 3-Part Series In a previous post, we discussed how technology solutions that empower cooperation, review, and approval by key stakeholders are now the standard for global organizations – and we talked about how those tools can enhance compliance controls in remote work environments. We showed that work from […]
Marketing and Compliance: Evolving to Support an Expanding Remote Workforce
By Ken McDonald / Part 1 of 3-Part Series The COVID-19 pandemic is changing the way global organizations operate – with remote work now considered a necessity for many companies. Countless employees work from home (WFH), students attend classes virtually, and corporations rely heavily on technology to stay connected as they strive to define […]